Where Business Meets Guidance
Starting something new shouldn't feel like walking through fog. We built Urbanfield because too many smart people with solid ideas get stuck on paperwork and regulations instead of actually running their business.
Back in 2019, three of us were sitting in a Halifax coffee shop — Jasper had just spent six weeks trying to register his consulting firm, Nadia was drowning in tax forms for her design studio, and I'd given up on launching my own thing entirely. We realized we weren't alone. The process was eating up time that should've gone into building something real.
So we started helping each other. Then friends asked for help. Then their colleagues. Before long, we were spending weekends walking people through incorporation documents and explaining what a GST/HST number actually means.
The Spark
Three frustrated entrepreneurs who couldn't find straightforward help with business setup in Halifax. We knew there had to be a better way.
The Shift
What started as informal weekend help sessions grew into something people actually needed — clear guidance without the jargon.
Today
We work with entrepreneurs across Canada who want to spend less time on bureaucracy and more time building what matters.
How We Got Here
The Weekend Helper Phase
We spent 2019 and early 2020 meeting with people in coffee shops and co-working spaces. No website, no formal structure — just three people who'd figured out the incorporation maze helping others through it. Jasper handled the federal registration stuff, Nadia tackled provincial requirements, and I focused on the banking and tax registration parts.
It was messy but it worked. People got their businesses registered in days instead of months. And they could actually understand what they were signing.
Making It Official
By late 2020, we couldn't keep up with the requests. We either needed to make this a real business or stop entirely. So we registered Urbanfield — using our own process, which felt both ironic and validating.
We formalized what we'd been doing informally. Created actual checklists. Built relationships with lawyers and accountants who spoke like humans. Started tracking what questions came up most often so we could answer them before they were asked.
What Changed
Having a proper structure meant we could help more people without burning out. We could bring in specialists for the tricky stuff. And entrepreneurs started trusting us with the big decisions, not just the paperwork.
What We Do Now
These days we work with everyone from solo consultants to small teams launching tech startups. The common thread? They're smart people who want to spend their energy on their actual business, not decoding government forms.
We've helped register over 400 businesses across Canada. Our approach hasn't really changed — we still explain things in plain language, we still focus on what actually matters, and we still remember what it felt like to be confused by the whole process.
The consultation sessions we run now are longer and more thorough than those coffee shop meetings. But the goal is the same: get you set up properly so you can focus on building something that matters.